Structural Modeling of the Impact of Technological Innovation, Technological Complexity, and Co-creation on Organizational Performance, with the Mediating Role of Government Influence (Case Study: Insurance Companies in Tehran)

The objective of this research is to develop a structural model examining the impact of technological innovation, technological complexity, and co-creation on organizational performance, with government influence serving as a mediating variable. The study is applied in nature and correlational in design, employing a descriptive-correlational approach via a survey method. The statistical population consists of managers and employees of insurance companies in Tehran. A sample size of 299 individuals was determined using stratified random sampling. Data collection was conducted through field research using questionnaires, while a library-based (literature review) approach was utilized to gather theoretical foundations. The results, derived from structural equation modeling using SmartPLS software, indicate that technological complexity has a significant direct impact on government influence within insurance companies (coefficient: 0.75). Government influence exerts a significant direct impact on technological innovation in these companies (coefficient: 0.61), while technological complexity has an impact of 0.23 on technological innovation. Furthermore, technological complexity influences organizational performance with a coefficient of 0.12. Co-creation has a significant impact on technological innovation (coefficient: 0.48) and a significant positive impact on organizational performance (coefficient: 0.10) within the insurance companies. Technological innovation has an impact of 0.13 on organizational performance in insurance companies; government influence acts as a mediator in the relationship between technological complexity and organizational performance, exerting a direct and significant effect of 0.67.